你的官網，為什麼沒帶來客人？Why isn't your website bringing in customers?

這份檢查清單裡的 7 件事The 7 points in this checklist

1. 規格是文字，不是圖片Write specs as text, not images
2. 一句話講清楚：你是誰、賣什麼、賣給誰Say in one sentence who you are, what you sell and to whom
3. 規格排成表格，型號才比得出來Put specs in tables so models can be compared
4. 認證寫出編號，讓人查得到Give certificate numbers so people can check them
5. 外面有人提到你Get mentioned elsewhere
6. 買家要問的，先寫好答案Answer buyers' questions before they ask
7. 案例和數字，都有出處Give sources for your case studies and figures

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這份檢查清單裡的 7 件事The 7 points in this checklist

1. 尺寸、材質、用途，用文字寫出來Write size, material and use as text
2. 價格、庫存、評價，讓 Google 看得懂Make price, stock and reviews readable to Google
3. 開 Google 免費商品刊登Turn on Google's free product listings
4. 評價放在商品頁上Put reviews on your product pages
5. 運費和到貨時間，結帳前就講State shipping costs and delivery times before checkout
6. 退換貨、付款寫清楚，不要逼人註冊Spell out returns and payment, and don't force sign-up
7. 客人名單留在自己手上Keep your customer list in your own hands

填 Email 領這份檢查清單Get this checklist by email

這份檢查清單裡的 7 件事The 7 points in this checklist

1. 一句話講清楚：做什麼、給誰、服務哪裡Say in one sentence what you do, for whom, and where
2. 每項服務各寫一頁Give each service its own page
3. 寫出你怎麼收費Say how you charge
4. 流程和交付，寫清楚Spell out your process and what clients get
5. 案例要有數字，數字要有出處Put numbers in your case studies, with sources
6. 顧好 Google 商家和評價Look after your Google Business Profile and reviews
7. 外面有人提到你Get mentioned elsewhere

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這份檢查清單裡的 7 件事The 7 points in this checklist

1. Google 商家資料填完整Fill in your Google Business Profile completely
2. 營業時間永遠是對的，連假也要改Keep your opening hours right, holidays included
3. 寫上客人會搜的字Use the words customers search for
4. 開口請客人留評價，但不能送東西換Ask customers for reviews, but don't give anything in return
5. 每則評價都回，負評也要回Reply to every review, bad ones too
6. 菜單、價格、怎麼預約，用文字寫出來Write your menu, prices and how to book as text
7. 外面有人提到你Get mentioned elsewhere

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